The Role of Public Relations in Management of Brand Reputation a Case Study of Silverbird

The Role of Public Relations in Management of Brand Reputation a Case Study of Silverbird

CHAPTER FIVE

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary

The study examines the assessment of Silver Bird’s engagement of public relations as a tool for enhancing brand reputation by Benin residents In Which Chapter One deals with Background to the study, Statement of the Problem, Objectives of the study, Research Questions/hypotheses, Significance of the study, Scope of the  study, Limitation of the study and Operational definition of terms. Chapter Two: Theoretical framework, Review of related literature and Empirical studies of various works of scholars in the subject matter.

Chapter Three: Research methodology in which concept such as: Research design, Population of the study and Sample Size, Sampling Technique, Research Instrument, Validity and Reliability of Research Instrument, Administration of Instrument and Method of data analysis. Chapter Four: Data Analysis and Discussion of findings; Two hundred and fifty (250) responses were used in the analysis; the researcher utilized an analytic data that can make use of frequency count converted into percentage computation for easy calculation and Chi-Square statistical analysis method was employed. While Chapter Five deals Summary, Conclusions, and Recommended of the study.

Conclusions

It was discovered that public relations practice is important in a corporate organisation based on its positive role in achieving the set goal of organisation. Public relation is an effective way to win over hearts and minds of consumers’, and so stimulate sales of products and services. Public relations techniques are seen as particularly useful in changing attitudes and behaviours of consumers. It is said that good public relations require communication skills, expertise in dealing with all media and the principles of persuasion, as a public relations practitioner, one should know when and what to communicate; this involves analysis, judgment, decision making power, counseling and planning. In the findings public relations activities by Silver Bird builds corporate image. That’s why it is important to continuously attract more customer attention on great possibilities of public relations strategy, whose primary role is to create positive and sustainable corporate image.

The manner of engagement of public relations by Silver Bird is arguably the same.

Conclusively, it is imperative to note that public relations techniques are seen as particularly useful in changing attitudes and behaviours of consumers. That is public relation is one of the best way to builds corporate image.

Recommendations

Based on findings and conclusion the study recommends the following point:

Every organisation must understanding that public relations has impact  organization service delivery (corporate image) were matched, this would lead to an even closer relationship between them.

To builds corporate image and customers’ satisfaction managers/organisations public relations practice must be to influences markets by sending persuasive messages to buyers and consumers about product, create high level customer satisfaction, and to provides many benefits to customers’ expectations.

Silver Bird should continue to strive higher in implementing more public relation strategy to promote their organisation set goal.

For Public Relations to contribute to the better quality of company’s communication and total business results, change of attitude with managers about public relations strategy would certainly lead to a greater achievement of the organization.

References

Adeniji, A. A., Osibanjo, A. O. & Abiodun, A. J. (2013). Organizational Change and Human Resource Management Interventions: An Investigation of the Nigerian Banking Industry. Serbian Journal of Management, 8(2), 65-89.

Akuku, P. S. (2012). Role of public relations in enhancing external customer satisfaction: A study of the Nairobi City County Government (NCCG)

Amponsah, F. K., Asamoah, J. & Isaac, A. N. (2015). The Role of Public Relations In Enhancing Customer Satisfaction: The case of National Health Silver Bird Programme In Mankranso.

Kotler, P. (1991). Marketing Management. New Jersey: Prentice Hall.

Kwon, W. S. & Lennon S. J. (2009). What induces online loyalty? Online versus offline brand images. Journal of Business Res., 62: 557-564.

Lovelock, C. & Wirtz, J. (2007). Services Marketing: People, Technology, Strategy. New Jersey: Pearson Prentice Hall.

Content Structure of The Role of Public Relations in Management of Brand Reputation a Case Study of Silverbird

• The abstract contains the research problem, the objectives, methodology, results, and recommendations
• Chapter one of this thesis or project materials contains the background to the study, the research problem, the research questions, research objectives, research hypotheses, significance of the study, the scope of the study, organization of the study, and the operational definition of terms.
• Chapter two contains relevant literature on the issue under investigation. The chapter is divided into five parts which are the conceptual review, theoretical review, empirical review, conceptual framework, and gaps in research
• Chapter three contains the research design, study area, population, sample size and sampling technique, validity, reliability, source of data, operationalization of variables, research models, and data analysis method
• Chapter four contains the data analysis and the discussion of the findings
• Chapter five contains the summary of findings, conclusions, recommendations, contributions to knowledge, and recommendations for further studies.
• References: The references are in APA
• Questionnaire

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