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The Role of Advertisement of Bank Products on Bank Profitability {a Case Study of United Bank for Africa Uba}
Content Structure of The Role of Advertisement of Bank Products on Bank Profitability {a Case Study of United Bank for Africa Uba}
The abstract contains the research problem, the objectives, methodology, results, and recommendations
- Chapter one of this thesis or project materials contains the background to the study, the research problem, the research questions, research objectives, research hypotheses, significance of the study, the scope of the study, organization of the study, and the operational definition of terms.
- Chapter two contains relevant literature on the issue under investigation. The chapter is divided into five parts which are the conceptual review, theoretical review, empirical review, conceptual framework, and gaps in research
- Chapter three contains the research design, study area, population, sample size and sampling technique, validity, reliability, source of data, operationalization of variables, research models, and data analysis method
- Chapter four contains the data analysis and the discussion of the findings
- Chapter five contains the summary of findings, conclusions, recommendations, contributions to knowledge, and recommendations for further studies.
- References: The references are in APA
- Questionnaire.
Abstract Of The Role of Advertisement of Bank Products on Bank Profitability {a Case Study of United Bank for Africa Uba}
This project aims at focusing on the role of advertising of bank products on bank profitability, it was written primarily using United Bank for Africa as a case study. The project contains five chapters, the introduction of the topic which deals with Background of the study, statement of the problem, Research question, Limitation of the study and historical background of United Bank for Africa. The literature review, where we defined advertising types of advertising and essence of Advertising as a role of advertisement of bank product. The research methodology try to explain how data are collected and process together with the strategic employed in the research, research design, instrument of data collection and method of data collection. The analysis of result was presented using T-test method which discuss the result and the policy issue concerning the project. The write-up recommendation and conclusion deal with bringing out the main point of the project.
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