The Impact of Marketing Strategy on Deposit Mobilization in Nigeria Banks ( a Case Study of Zenith International Bank)
Content Structure of The Impact of Marketing Strategy on Deposit Mobilization in Nigeria Banks ( a Case Study of Zenith International Bank)
The abstract contains the research problem, the objectives, methodology, results, and recommendations
- Chapter one of this thesis or project materials contains the background to the study, the research problem, the research questions, research objectives, research hypotheses, significance of the study, the scope of the study, organization of the study, and the operational definition of terms.
- Chapter two contains relevant literature on the issue under investigation. The chapter is divided into five parts which are the conceptual review, theoretical review, empirical review, conceptual framework, and gaps in research
- Chapter three contains the research design, study area, population, sample size and sampling technique, validity, reliability, source of data, operationalization of variables, research models, and data analysis method
- Chapter four contains the data analysis and the discussion of the findings
- Chapter five contains the summary of findings, conclusions, recommendations, contributions to knowledge, and recommendations for further studies.
- References: The references are in APA
Abstract Of The Impact of Marketing Strategy on Deposit Mobilization in Nigeria Banks ( a Case Study of Zenith International Bank)
It is widely believed that proper application of marketing concept in financial service will help Nigeria banks to achieve their stated goal and objective within stiff competition.
Thus this research work is to find outs how the importance of marketing strategy in Nigeria banks will propagated so as to project every marketing arms of a business as a life wire of such bank.
The result from this research work showed that the data was collected through the use of Historical method, Observation method, Experimental and Survey method.
All the text books consulted would be reviewed and brought forward in the project. The terms relating to marketing would be defined and explained.
Therefore, this research work will provide the in depth meaning of marketing, marketing concept, target market, customers needs, customer service and intergraded marketing.
Also this research work will make a recommendation that will be based on the result of finding on the topic.