Influence of Social Media on Political Marketing in 2015 Governorship Election in Delta State

Influence of Social Media on Political Marketing in 2015 Governorship Election in Delta State

 

Content Structure of Influence of Social Media on Political Marketing in 2015 Governorship Election in Delta State

• The abstract contains the research problem, the objectives, methodology, results, and recommendations
• Chapter one of this thesis or project materials contains the background to the study, the research problem, the research questions, research objectives, research hypotheses, significance of the study, the scope of the study, organization of the study, and the operational definition of terms.
• Chapter two contains relevant literature on the issue under investigation. The chapter is divided into five parts which are the conceptual review, theoretical review, empirical review, conceptual framework, and gaps in research
• Chapter three contains the research design, study area, population, sample size and sampling technique, validity, reliability, source of data, operationalization of variables, research models, and data analysis method
• Chapter four contains the data analysis and the discussion of the findings
• Chapter five contains the summary of findings, conclusions, recommendations, contributions to knowledge, and recommendations for further studies.
• References: The references are in APA
• Questionnaire

 

Abstract of Influence of Social Media on Political Marketing in 2015 Governorship Election in Delta State

 

This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed while the questionnaire was research instrument. A total of 120 respondents who were randomly selected were used.  Data were analysed using simple percentage and frequency tables.  The findings show that many people are politically inclined to use the social media often to source for political information. This emphasized that political advertising on social media is trusted by the electorates. Political marketing using the social media provide opportunities for Nigeria politicians to have a wider coverage of the electorates. The study recommends that political marketing agencies should ensure that the marketing on the social media reflects the basic need of the people so as to draw public attention and motivate them to make favourable voting decision. Politician should use political advertising as a way to high light their unique selling points as it is the most captivating message in advertisement.

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