Banking and Finance Project Topics

Effect of Consumer Behavior on Insurance Business in Nigeria

Effect of Consumer Behavior on Insurance Business in Nigeria


Effect of Consumer Behavior on Insurance Business in Nigeria

Content Structure of Effect of Consumer Behavior on Insurance Business in Nigeria

The abstract contains the research problem, the objectives, methodology, results, and recommendations

  • Chapter one of this thesis or project materials contains the background to the study, the research problem, the research questions, research objectives, research hypotheses, significance of the study, the scope of the study, organization of the study, and the operational definition of terms.
  • Chapter two contains relevant literature on the issue under investigation. The chapter is divided into five parts which are the conceptual review, theoretical review, empirical review, conceptual framework, and gaps in research
  • Chapter three contains the research design, study area, population, sample size and sampling technique, validity, reliability, source of data, operationalization of variables, research models, and data analysis method
  • Chapter four contains the data analysis and the discussion of the findings
  • Chapter five contains the summary of findings, conclusions, recommendations, contributions to knowledge, and recommendations for further studies.
  • References: The references are in APA
  • Questionnaire.

Abstract Of Effect of Consumer Behavior on Insurance Business in Nigeria

This study investigates the determinants of the effect of consumer behaviour on insurance business in Nigeria.  It analyze the interpretation of data collection from respondents.

The research questionnaire were draw to get  data from banking, civil service, self employed, married/single and divorced.  The result of the questionnaire were used for positive correlation co-efficient which means that consumer perception about risk influences the desire to buy insurance.


The study recommends the price of insurance significantly  affect the proportion of income spent on insurance consumers.

TABLES OF CONTENT                                                                         Pages

Title Page                                                                         i

Certification                                                                     ii     

Dedication                                                                       iii

Read Too:  Impact of Rising Interest Rate on Manufacturing Sector of the Nigeria Economy

Acknowledgment                                                              iv

Abstract                                                                           v

Table of contents                                                              vi


Chapter One Of 

1.0   Introduction                                                             1-4

1.1   Statement of the problem                                         4-6

1.2   purpose of study                                                      6-7

1.3   Research question                                                    7-8

1.4   Research hypothesis                                                8-9

1.5   Significance of the study                                           9-10

1.6   Scope of Study                                                         10-11

1.7   Limitation of the Study                                             11-12

1.8   Definition of Terms                                                   13



2.0   Introduction                                                             14-15

2.1   Historical Background of Insurance in Nigeria          15-16

2.2   Characteristics in Insurance Science                        16-19

2.3   Role of Insurance in an Economic Redeployment1    19-22

2.4   The Concept of Consumer Behaviour                        22-23

2.4.1 Consumer Buying Decision Process                         23-28

2.4.2 Determinants of consumer Behaviour                     28-25

2.4.3 Factors Affecting Consumer Behaviour                    35-36

2.5   The Buying Decision Making Unit                           36-40

2.6   Bases for Market Segmentation                               41-42

2.7   Factors Contributing to Buying Behavior of

        Insurance in Nigeria                                                 42


CHAPTER THREE: Research methodology

3.0   Introduction                                                             47-48

3.1   Research                                                                  48

3.2   Restatement of Research Question                           48-49

3.3   Restatement of Research Hypothesis                        49-50

3.4   Research Design                                                      50-51

3.5   Research of the Study                                              51

3.6   Research Instrument                                                51-52

3.7   Data Analysis                                                           52

        References                                                               53

CHAPTER FOUR:    Data Analysis and Interpretation

4.0   Introduction                                                             54

4.1   Analysis 1 Demographic Information                        55-59

4.2   Analysis 11                                                              59-66

4.3   Testing of Hypothesis                                               66-73

        References                                                               74

CHAPTER FIVE:      Summary of Findings, Recommendations and Conclusion

5.0           Summary of Findings                                       75-76

5.1           Recommendations                                            76

5.1.1        Aggressive Awareness                                       76-77

5.1.2        Improved Economic Situation                           77

5.1.3        Improved Claims Management                         77

5.1.4        Introduction of Micro-Insurance Products         77

5.1.5        Aggressive Marketing Strategies                       77-78

5.1.6        Improved Technological Innovation                  78

5.2           Conclusion                                                       78

5.3           Suggestions for Further Studies                       78



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