Customers Perception of Gsm Interruptive Advertisment in Nigeria: a Study of Gsm Users in Abraka

Customers Perception of Gsm Interruptive Advertisment in Nigeria a Study of Gsm Users in Abraka

 

Content Structure of Customers Perception of Gsm Interruptive Advertisment in Nigeria: a Study of Gsm Users in Abraka

• The abstract contains the research problem, the objectives, methodology, results, and recommendations
• Chapter one of this thesis or project materials contains the background to the study, the research problem, the research questions, research objectives, research hypotheses, significance of the study, the scope of the study, organization of the study, and the operational definition of terms.
• Chapter two contains relevant literature on the issue under investigation. The chapter is divided into five parts which are the conceptual review, theoretical review, empirical review, conceptual framework, and gaps in research
• Chapter three contains the research design, study area, population, sample size and sampling technique, validity, reliability, source of data, operationalization of variables, research models, and data analysis method
• Chapter four contains the data analysis and the discussion of the findings
• Chapter five contains the summary of findings, conclusions, recommendations, contributions to knowledge, and recommendations for further studies.
• References: The references are in APA
• Questionnaire

 

Abstract of Customers Perception of Gsm Interruptive Advertisment in Nigeria: a Study of Gsm Users in Abraka

This study seeks to investigate customer’s perception of GSM interruptive advertisement in Nigeria. The study adopted cognitive dissonance theory of mass communication. The research methodology used in this research is the survey research of which questionnaires were administered to 120 respondents in Abraka. The research shown that the perception of GSM customers towards interruptive GSM SMS adverts is disturbing; due to the unending SMS adverts. The results of the research revealed that the perception of GSM users is that of annoyance, irritating invasion of privacy. The research recommends that GSM service provider should understand the perception and attitude of the customers before sending interruptive SMS advert. Nigeria communication Commission (NCC) should regulate the number of SMS advert which each service provider can send in a day. Service providers should send important SMS advert that is most needed by the customers. The SMS advert should be simple and easy.

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