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Chapter One of Travel Lifestyle and Outbound Tourism Intention in Nigeria
Abstract of Travel Lifestyle and Outbound Tourism Intention in Nigeria
The travellers’ segment is an emerging market for today’s travel and hospitality industry. Yet, there is negligence in this lucrative market segment. It is common that most countries including Nigerians fail to collect statistics regarding travellers’ holiday patterns. The study of past literature on tourists’ holiday decision paves the way to explore the Nigerian travel lifestyles and outbound tourism intentions. Although most of the findings are helpful to understand the travellers market, the related study of Nigerian travellers is limited. This study intends to fill the gap by examining the relationship between travel lifestyles and outbound tourism intentions of Nigeria. Hence, this will be significantly helpful for marketers in developing positioning strategies in order to provide a total tourism experience for the potential travellers.
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